fast, flexible paywall.

Registration, paywall and access control, integrated into your site in minutes, with the flexibility to react to business challenges and optimize conversions.

super quick to deploy

Blaize has been super quick to deploy, rapidly rolling out identity management and paywall across multiple sites in just a few weeks.
CTO, Private Equity International

Some of the brands who trust us:

Metered paywall

Drop your paywall at the right time for the right user.

Blaize’s functionality allows access restrictions to be implemented for both anonymous and registered users, with metering rules applied based on unique page-views or play time.

Rules builder

Business Model Innovation, made easy.

Blaize’s rich rules builder lets you govern access and personalize experiences based on user-type, device, location and content-type / value.

Identity store

Robust Identity Management and secure data storage.

Blaize is built to deliver fast, flexible and secure registration, with in-built functionality for single & social sign-in, 2 factor authentication and GDPR-compliant data storage and security infrastructure.

The Blaize Rules Engine

At the heart of Blaize is a powerful decision engine, governing access to your site, and our most important feature is the visual and intuitive rules builder that lets business stakeholders govern how it reaches its decisions.

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Optimize the value-exchange

As a publisher, you understand the value of content; the cost of creating it. Today, with the prevalence of ad blockers, social media channels and blogs it is harder than ever to compete and get fair, sustainable revenue from your content.

The flexibility Blaize affords its users allows them to mix multiple revenue streams, then test and optimize them.

  • Metered paywalls
  • First-click-free exceptions from social and search platforms
  • Incremental data capture - information for content on every view
  • Device exceptions - light registration on mobile
  • Geography specific tactics
  • Ad replacement to combat ad-blockers

Free content

Many publishers rely on largely anonymous visitors and monetize them through ad sales

...typically, ad sales contribute far less than traditional print subscriptions and the prevalence of ad-blockers threatens even that revenue.

Revenue

Maximized ad value

Systems like real-time bidding and DMPs can help to build better models of your audience and package them to better sell your inventory

...but ad-tech can be a large expense and is optimizing a shrinking channel.

Membership

By encouraging users to sign up to access high value content you can build valuable 1st party data to further optimize ad sales and trade on DMPs

...the payoff for better data is lower traffic, however, as casual users won't be willing to register.

Hard paywall

Putting content behind a paywall brings in additional, high-value subscriptions revenue

...but only the most loyal customers will subscribe.

monetization mix

The flexibility Blaize affords its users allows them to mix multiple revenue streams, then test and optimize them.

  • Metered paywalls
  • First-click-free exceptions from social and search platforms
  • Incremental data capture - information for content on every view
  • Device exceptions - light registration on mobile
  • Geography specific tactics
  • Ad replacement to combat ad-blockers

Why our customers love us?

Tony Skeggs
CTIO - PEI Media

"Blaize is amazingly quick to deploy and its flexibility has enabled us to rapidly roll out multiple titles with consistent identity management and business rules."

Mike Potts
CEO - Streetdrone

"We’ve found the Blaize product to be easier to live with and much more controllable than any of the other tools we’ve tried."

How it works

Blaize acts as a gateway to your website, intercepting user requests and applying identity and access rules before the a page even reaches the user’s browser. This allows Blaize to implement paywalls that can’t be circumvented and to deliver personalized pages faster than any CMS.

Access decisions can be taken at a granular level - for individual components and widgets on your site or app - based upon a user’s state, information they have given you, entitlements they have been granted or have metered access to, any many more decision points. Once blaize has calculated an outcome, a local CDN node will transform the page’s HTML before delivering it to the end user.